How Customer Value is created within the organization?

How Customer Value is created within the organization?

Most of the studies on how customer value is created have focused on the performance of front-line employees, in addition to the unquestionable role of top managers.  There are a few studies that address the role of middle managers in creating customer value and how to carry out this task. Therefore, in this article we ask especially: what is the role of these managers to fulfill the crucial mission of generating value in the organization?

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